Augmented reality (AR) is a technology that superimposes a computer-generated image onto a user’s view of the real world, and it’s changing the way we buy products and services online. From interactive 3D models on ecommerce sites to virtual product try-on, brands are leveraging the latest technology to give online shoppers better ways to try and buy products. In this article, we’ll explore how AR is changing the shopping experience and how retailers can adopt innovative ways to deliver buyers a satisfying AR experience.
What is augmented reality?
Augmented reality is a technology that blends digital enhancements with the real world. This can be done through a number of methods, such as adding digital elements to a live camera feed, or by placing virtual objects into the real world. AR experiences can be used for entertainment, education, or work purposes.
For shoppers, augmented reality shopping offers a more immersive way to try on and buy products. Retailers are adopting innovative ways to deliver buyers a satisfying AR experience, with interactive 3D models on ecommerce sites and virtual product try-on being some of the most popular applications.
How augmented reality in ecommerce works
When it comes to using augmented reality in ecommerce, there are two main ways that retailers can deliver a satisfying experience for buyers: interactive 3D models and virtual product try-on. With interactive 3D models, buyers can explore products from all angles, get a closer look at details, and even see how products might look in their own home. This type of AR is perfect for ecommerce sites that sell furniture, home decor, or other products that people might want to see in situ before they buy.
When it comes to trying on products virtually, AR can be used to put clothes on virtual models, so that buyers can see how they would look in different colors, ways, or styles. This is especially useful for online shoppers who want to buy clothes but don’t live near a physical store.
Why augmented reality is beneficial to ecommerce sales
AR offers a more immersive and realistic shopping experience that can be tailored to each individual customer. It also allows customers to experiment with different products and styles before they make a purchase, which can be especially helpful when buying clothing or accessories. For example, Timberland offers an interactive 3D model on its website so that shoppers can explore the product in detail. They also have a “Virtual Try-On” feature that lets you try on sunglasses and hats without having to leave home.
AR is also helpful for retailers because it provides data on customer behavior. By tracking how customers interact with AR content, retailers can learn what products are most popular and what styles are most appealing. This information can then be used to create more effective marketing campaigns and improve the overall shopping experience for customers.
How to use augmented reality to purchase products
It’s easy to use augmented reality shopping experiences. All you need is the latest version of the app or browser and a web or phone camera. Once you launch the AR experience, just hold up your device and view the product through the camera lens. You’ll be able to see it in 3D and can move around it to get a better view. If you like what you see, you can click on the product to learn more about it or purchase it directly from the retailer’s website. It’s that easy! So, next time you’re considering a purchase, be sure to check out the retailer’s website for an AR experience that will let you try before you buy.
The future of augmented reality and ecommerce
As shoppers, we want to be able to try before we buy. With augmented reality shopping experiences, we can do just that. Retailers are adopting innovative ways to deliver buyers a satisfying AR experience. From interactive 3D models on ecommerce sites to virtual product try-on, brands are leveraging the latest technology to give online shoppers better ways to try and buy products. This is the future of shopping, and it’s changing the way consumers buy products and services online.
Augmented reality is quickly becoming an essential part of the shopping experience, and retailers who don’t adopt it will be left behind. With augmented reality, shoppers can get a realistic idea of what a product looks like and how it might fit into their lives. This technology also provides an interactive experience that can increase customer engagement and boost sales. As augmented reality technology continues to evolve, we can expect even more innovative and exciting ways to try and buy products online.