Outsourcing The Outreach Process For Your Digital Agency


When you want to expand your digital agency, one of the most common ways to increase work capacity is by outsourcing specific tasks to reputable companies. When it comes to digital marketing, a common job to outsource is blogger outreach, as it is a time-consuming task that is also mundane.

Blogger outreach is where you contact websites to see if they will accept content for the site that has a do-follow link pointing back to the client’s website. The placement website and the content need to be relevant and written well, and it is an excellent way of increasing the backlinks for clients. Below are some tips to help you find a reputable company offering this service that can aid your business in expanding and free time to concentrate on growing your business.

Start Your Search Using Google

The best place to start your search for a reputable blogger outreach company to assist your business is Google, and as you are in digital marketing, you will know the various keywords you can search. When you look at the results, you will want to start making a list of potential companies that you can use for your blogger outreach and will look at them in more detail. Once you have got around ten companies on your list, you can stop your search for now and start doing some digging on the companies that made it to your list.

Compare Their Online Reputations

You will now want to look at the companies’ online reputations that made it to your list and compare them. You can look at their profiles on independent review websites such as Trustpilot.com, and you can also use social media to check the companies out. You can look for profiles on platforms such as:

  • LinkedIn
  • Twitter
  • Facebook
  • Pinterest
  • Instagram
  • TikTok

If a company has a profile on social media, look at the posts they make and the interactions they receive from their audience. You will also want to look at previous customers’ comments and reviews, which can tell you a lot about how a company operates and its service. You can use this information to whittle down your list to three or four companies and then start contacting them.

Contacting The Outreach Companies

When you contact the outreach companies, you will want to have a list of questions prepared that you can ask each of them to compare their answers. You will want to ask questions about their outreach process, pricing, lead times, and the metrics they use to judge a website. You will want to try and get detailed answers to the questions you ask, which can help you decide which company to give a trial order to judge their service. If you like more than one company, you may want to give a trial order to a couple of them and compare the quality of the links you get back before placing a more substantial order.

Once you have found an excellent company to partner with for your outreach, you can start concentrating on growing your business and taking it to the next level.

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