When you are running your online business, there are many things that an owner must do, and sometimes areas such as marketing can get overlooked. It is vital to have a digital marketing plan in this modern age that we live in, and it is something that you can look to an agency to help you with it. Below are some of the different areas you will need to develop to help grow your business and get it found online.
Search Engine Optimisation
Search engine optimisation is also known as SEO and makes your website as healthy as possible in the eyes of the search engines. The SEO of your site can include factors such as:
- Meta Information – Page Titles, Meta Descriptions, H1 Headers etc.
- Crawlability – Ensuring that the search engines can crawl the entirety of your site.
- Content – Making sure you have unique and relevant content on your site.
- Keyword Placement – ensuring you include keywords in vital areas of your website.
- Image Optimisation – Allowing search engines to crawl the meta information of images and enforcing your SEO through Titles & Descriptions.
These are a few of the different aspects of SEO, but there are more besides, and once your site’s health is as strong as it can be, you will have to look at marketing it.
Search Engine Marketing
Search engine marketing or SEM is the process of marketing your site to the search engines to help increase your rankings and overall visibility on the internet. You can improve sales and brand exposure through various techniques, and one of the most common ones is link building. There are multiple types of links that you can build, and you can click here to get more information. Link building can be a challenging strategy to implement and time-consuming, so it is often better to sue the services of a reputable agency to assist you with this aspect of SEM.
SEO and SEM do take time for the effects to come to fruition, and one way you can get an almost instant return is through paid advertising. There are many ways that you can do this, which includes:
- Google AdWords
- Facebook Paid Advertising
- Instagram Paid Advertising
- TikTok Paid Advertising
- Bing Ads
There are also plenty of other paid adverts that you can consider, and most social media networks will have a variety of paid ads that you can use to market your business and get instant results. However, running these campaigns does require some expertise, and without this, you can spend a lot of money and see little or no return. As such, it is advisable to use the services of a reputable paid media agency to assist you with your campaign, streamlining it, and showing you a return on our investment.