SEO - Search Engine Optimization

SEO is an abbreviation for Search Engine Optimization. This is the practice (art? science? black magic?) of making website easily accessible and attractive to search engines like Google, Bing, Yahoo, and the like.

One resource for staying up to date on this kind of information that is recommended by our friend Heather Solos at is Search Engine Land.

What are Keywords and Why do I care?

Keyword ConfigurationKeywords are the lifeblood of your website. They are what you are about, and what people are looking for. They tell folks what they can find on your site, and they tell the search engines who should be finding you. In short, they are your businesses and your site dating interests.

Sometimes you need help coming up with keywords. Sure, I know my site may be about British Cars, but what other terms might people search on. Maybe English cars? Or MGs?  Well one way to help find out is to use Google Adwords Keyword Tool. This was created for folks who want to run ads for their pages so they can figure out the most profitable ones, but it can also be used just to figure out what keywords or phrases are popular. To use the tool just go to Google Adwords Keyword Tool and put in your basic search terms.

You will then get a list back of other terms that pertain to the keywords you have put in. Some may be right for you, some may not. To the right of the keywords you will see columns indicating how much competition there is for those words (ie how many other websites are already competing in your market), how often those words are searched on globally, and how often they are searched on locally to you. 

While using this tool pay close attention to Google's notes and help on the page. This is your best source of information on how to use the Google Adwords Keyword Tool.

Remember, keywords are used to inform the search engines on how they should drive traffic to your site. You keywords need to be geared around what your customers are searching for and how that matches to what you have to offer.  Using different, but obviously related keywords on different pages and making sure the pages and the keywords appropriately reflect each other is the best bet.